The Akai MPC60 is a MIDI product center that was released by Akai on December, 1988. It had an enormous impact on hip hop music. Akai is now launching a retro revival of the MPC60 called the MPC Sample.
The MPC Sample comes with 100 factory kits of music and instrument samples. This is going to be an incredibly popular device. However, one thing about their messaging is completely wrong.
Akai is telling a story of “music on the go” with the MPC Sample. So half of the photos are of people using the device on the subway, the bus, sitting at a bench near Venice beach, and sitting on a bench waiting for a train. Nobody will do that because that is the fastest way to get robbed.
I know, I get what they are doing with those photos. They are demonstrating the product in terms of what you could do. But it’s $399. Is it built durable enough to be schlepped around in a backpack all day? Just in case inspiration comes.
Regardless, it is a great product that is getting great reviews so far. And it begs the question, with some dedication, would it be more enjoyable for novices to use the MPC Sample to create music for their videos than wrestle with an AI tool to get a sound track?
